SERM

Modern business is fiercely competitive. In the fight for customers, a company must demonstrate an impeccable image. With the advent of the global network, entrepreneurs have received the necessary tools to manage their online reputation. Our experts deal with such tasks.

What is SERM?

So, Serm is a set of tasks aimed at improving the reputation of a company or a separate product in search engines. The main purpose of the activities carried out is to increase the position of the object in the issuance. Still such actions lead to positive reviews and remove negative mentions.

These measures:

provide the desired image of the company or product in the target audience;
changes the opinions of users, thanks to the creation of a positive image of the object;
create demand for products;
help to fight against unscrupulous competitors and black PR technologies.

Thus, through a series of actions, our company can ensure a positive perception of products or brand in the Google rendition. This is not insignificant for online marketing.

Impeccable reputation on the Web

The necessary information about a product or a company now users get on the Web. And information about the object can be obviously bad. This means that the brand has become a victim of a “black” advertising campaign. It is reputation management on the Internet. Serm will provide the appropriate image. Specialists of Gen-x team facilitate this.

Methods of online reputation management

In the arsenal of marketers there are a lot of tools that ensure a positive reputation. These include:

SERM – search engine reputation management;
contextual advertising – displayed on the side of the search query;
guerrilla marketing – spreading the right information through advertising;
social media – providing customer outreach.

Internet reputation is also enhanced through viral promotions, contests and search engine tips.

Steps for reputation management

We carry out a set of activities necessary to ensure that the management of a company’s online reputation is at its best in several stages. Below we detail what Serm’s services are at each stage.

Analyzing the current situation

First you need to gather all the information about the business or products. Serm also analyzes positive or negative reviews. And experts take into account both real and customized feedback. Monitoring the position of the organization in the search engine is constantly, so we keep the company at the right level.

Developing a SERM strategy

search engine optimization of the site;
promoting positive brand information;
tracking the tone of reviews in online traffic;
content plan creation

Implementation of SERM strategy

Actions are aimed at ousting negative reviews of the product and brand on the Web. Instead of them, the agency publishes positive opinions, which improves the image of the manufacturer or service. Specialists also clean up negative custom comments paid by unscrupulous competitors.

Securing positions

With the help of the necessary tools, our specialists bring the site to high positions in the search engine results. If necessary, we apply SMM tools.

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When SERM service is necessary

This service is necessary in certain cases. Such as:

Competitors have ordered black PR. Certain firms have paid people who intentionally leave false comments. Our specialists find such facts and eliminate.
Negative reviews. Our experts try to understand the reasons for the appearance of a large number of negative opinions. Thus, the reputation on the Internet is increased. You just need to push the negativity out of the information field of the brand and product.
Low information. If there is not enough information about you on the web, our experts will use this service to raspupopolize you. This will increase the number of positive mentions of the brand and products. Specialists try to use all the necessary web resources to disseminate the necessary information.

In addition, Serm services provide the authority of sites in the search engine. Also, the image of the organization changes: the evaluation becomes positive.