Digital marketing dates back to the mid-80s. At that time, car companies offered potential buyers to receive floppy disks with interactive presentations. Thus, they combined traditional advertising with digital equipment, which is nowadays called digital marketing.
The term itself emerged closer to the 90s and significantly expanded its meaning.
What is digital marketing?
Digital marketing is not just online promotion: it is a set of actions to attract an audience through all possible means. Starting with smartphone apps, continuing with interactive screens in crowded places, and ending with smart speakers that tell people about the nearest promotions of stores and services
Benefits for business
The introduction of digital marketing into business processes opens up great opportunities for the development of companies of all sizes. Now you can work with the most accurate audience and ensure proper communication with it. Thus, all marketing can be measured with the help of analytics, which means that you can constantly adjust advertising strategies and optimize advertising costs.
The main tools
of digital marketing
Digital marketing tools are widely used on the Internet. They include such methods as SMM promotion, SEO, content creation, advertising via Google, and E-mail. Let’s take a closer look at each of them.
SEO
SEO is still a basic digital marketing tool. Competent SEO promotion will bring your website to the highest positions in search results and bring high-quality organic traffic to your site. Long-term investments in business development require constant work on the content and technical component of the website.
If you need professional help in this matter, you can contact a digital agency for SEO promotion at any time.
Contextual advertising Google Ads
Advertising on search engines allows you to quickly attract potential customers. The main advantage of Google Ads is that it will show your ads to users who have shown interest in your products or services. Online marketing significantly increases website conversion and quickly pays off the money invested in advertising.
SMM marketing
It’s safe to say that social media is an integral part of digital marketing for small businesses, media and other industries. By offering a platform for immediate, trust-based communication with target groups, they increase brand awareness. When managed properly, SMM strategies not only sell, but also help create their own community.
Email marketing
Despite the emergence of new means of communication, e-mail remains highly effective. This type of digital marketing is perfect for informing customers about new offers and favorable discounts, as well as for keeping in touch with the existing customer base.
A well-implemented email strategy can work quite effectively with repeat sales.
Content marketing
The best way to establish your company as an expert in your niche is to drive organic traffic with informative, useful content. This helps to develop productive relationships with the audience and steadily increases the conversion rate. In addition, active coverage of production-related content increases audience trust, while improving traffic and converting visitors into customers.
How to create an effective marketing
strategy?
Developing a digital marketing strategy begins with a deep analysis of business goals and an understanding of the target audience. This should be followed by in-depth market research, competitive analysis, and then identifying the most effective digital marketing channels for your business. Then, based on the data obtained, a content strategy is formed, and an analytics system is set up to track the results.
Advantages of digital marketing
Digital internet marketing has significant advantages over traditional methods of digital promotion. Modern digital technologies in marketing allow you to fine-tune targeting to the target audience and receive detailed statistics for each advertising channel. In addition, digital tools are flexible, so you can quickly adjust your advertising campaigns depending on the results you get.
The role of digital marketing agencies
A digital agency plays a particularly important role for companies that are just starting out or want to scale their existing results. Such cooperation helps save time and resources for hypothesis testing. Agencies already know which tools work in specific niches.
The professional approach includes a comprehensive audit of the client’s business, which allows them to choose the most effective promotion channels and optimally allocate the marketing budget.
