Competitor analysis
Competitor analysis involves monitoring the key characteristics and indicators of similar companies: assortment, promotion strategy, market position, and sales volume. As a result, the customer receives information to compare his company with others.
Why should you conduct SEO analysis of competitors websites?
The main strategic goal of competitive analysis is to improve your own market position. Other tasks include the following:
- monitoring of competitors;
- Identification of the company’s disadvantages and advantages;
- increasing productivity efficiency;
- saving resources;
- increase in traffic and sales.
Monitoring competitors’ websites will help you create your own unique image that will set you apart from other companies.
Who needs a SEO audit of competitors?
A detailed analysis shows the level of competition in the chosen direction and the methods of promotion used. The knowledge gained helps in determining the promotion strategy, calculating the budget, and making forecasts for KPIs. SEO audit is necessary for those who want to
- compare the company’s website with similar search engine companies to identify weaknesses
- assess competitors;
- analyze competitors’ traffic;
- find additional points of growth and development of the SEO project;
- create an attractive platform for customers that will be favorably differentiated;
- find tools that will improve user experience.
What is included in the Competitor Analysis service?
Our company does not just provide the service of analyzing competitors’ websites, but also provides a comprehensive assessment of their business and marketing activities.
SEO analysis of competitors includes :
The analysis of website competitors is ordered for clear planning of your own strategy.
Marketing agency GenX offers a choice of packages with the most favorable tariff.
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Stages of monitoring competitors' websites
Competitor analysis in SEO is carried out in several stages:
- definition of goals and objectives for successful activity;
- selection of enterprises for monitoring in accordance with targeted requests
- selection of criteria for analyzing other companies (assessment of traffic to competitors’ websites, study of technical parameters, checking the competitor’s website for traffic, etc.)
- placing data in a single table;
- summarizing the results and developing recommendations;
Based on the results, an internal optimization plan is drawn up to increase conversion.
Why should you order a competitor analysis from GenX?
The competitor analysis service allows you to successfully solve the following tasks
- analyze the main competitors;
- study the level of competition in the market;
- check the competitor’s website, study its marketing strategies;
- make a detailed analysis of competitors’ semantics.
Based on the information obtained, it is easy to plan a strategy that will help promote your company. The customer gets the opportunity to avoid mistakes discovered during the monitoring of competitors’ websites, as well as to identify the main rivals in their niche.
Advantages of competitive analysis
Conducting a SEO analysis of competitors will give you undeniable advantages:
- market research;
- understanding of the chosen field;
- analysis of competitors’ keywords;
- forecasting market potential;
- research of competitive websites;
- Identification of your company’s vulnerabilities;
- understanding the needs of the potential target audience;
- learning lessons from other people’s mistakes;;
- search for working ideas;
- choosing the optimal promotion strategy.
An audit of competitors’ websites allows you to identify the best promotion tactics for your industry and determine the steps to improve your market rankings.
FAQ
Competitive analysis is a comprehensive audit of competitors offering similar products and services.
The process is carried out in several stages, resulting in a conclusion with recommendations for further development.
The price is calculated depending on the client's wishes, goals, analysis of the number of competitors for a particular request, and other technical features.
It is recommended to conduct surface monitoring once every three months. A deeper research of competitors is carried out every 6–12 months.
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