The client contacted us with a request to increase organic traffic, accompanied by an increase in quality leads. After conducting a clear analysis and audit, we identified the following points:
The content on the site was not indexed
A large number of spam domains of donors.
Our solutions
After taking on the project, Team X identified the following points to address:
Expanding the keyword pool to the main categories;
Develop a better link profile;
Create a large pool of technical specifications for the main landings;
Help the search engine index new content.
Key indicators for the period of work:
Organic traffic to
500 /mo.
Organic traffic after
17 000 /mo.
Key indicators for the period of work:
Key inquiries to us:
7 – TOP 10 7 – TOP 50
Key queries with us:
515 – TOP 10 149 – TOP 50
Data from Google Search Console (GSC)
Through this metric (GSC), we track the rapid growth in traffic and positions. The statistics were: 23 clicks and 668 impressions, after the work we did, there were 380 clicks and 12,300 impressions.
Conclusion about the project
1. We resolved the issue of content indexing; 2. Increased organic traffic on the site; 3. Increased the number of quality leads; 4. We closed all technical issues with the website. We carried out such activities as: 1. Full technical audit of the project; 2. Elimination of all errors that were identified in (1.point); 3. Analysis of competitors in the niche; 4. Collected and used material to improve the work and usability of the site; 5. Expansion of the site; 6. Building up the link mass, i.e. authority for the search engines.