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Social Media Marketing (SMM)

We bring motivated customers from social media who buy, not just like.


    What Is SMM Social Media Marketing?

    SMM (Social Media Marketing) is a set of actions on social media aimed at drawing attention to a brand, product or service. Through quality content, advertising and audience engagement, a company builds loyalty, generates traffic and increases sales.

    You may have a perfect reputation, a unique offer and a noble mission — but without a public presence on social media, people simply won't know about you.

    SMM promotion includes:

    • Informational, emotional and viral posts;
    • Fast feedback with customers;
    • Growth in awareness, trust, inquiries and sales.

    This tool is effective for companies of any size and industry — from local businesses to national brands. Today, SMM isn't an option but a necessity.

    Real case

    Send a request and get a website growth plan for the global market!

    We will analyze your website and create a growth strategy tailored to your goals.

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      GENX SEO case study — search traffic growth
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      SMM Strategy

      Social media promotion is a way to grow an audience so you can actively engage with it. Your goals for using the platforms determine which services suit your specific request.

      For planning, review the available list of SMM services:

      Launching an ad campaign is the result of strategy work. Planning helps ensure the required conversion. We use an SMM planner that keeps publishing regular.

      The chosen strategy also depends on the company's current “presence”, which can be measured through an audit. Marketing research reveals weak spots and optimization opportunities. As a result, the business can more easily make improvements across platforms.

      The SMM specialist also prepares a profile of target consumers. This makes the promotion strategy more precisely aligned with the needs of the most interested customers.

      Posting regularity affects audience reach, but topic variety matters too. That's why we use an SMM rubricator: it divides posts by topic and balances serious ideas with lighter content.

      High competition is a reason to improve your offers. Evaluating others' results and comparing them with your own helps identify problems and fix them.

      Our SMM services include reputation work. Analyzing reviews, fixing mistakes and optimizing campaigns help improve customer relationships.

      Turning a random purchase into brand loyalty is an art. In other situations, getting acquainted without advertising is difficult. Targeting is social media advertising aimed at users looking for a specific product. They just need a little nudge.

      What Determines the Cost of SMM Promotion?

      Number of platforms

      Instagram, Facebook, TikTok, LinkedIn: each platform needs its own content and strategy.

      Content volume

      The number of posts, Stories, videos and creatives per month determines the scope of work.

      Targeted advertising

      Setting up and managing ad campaigns is priced separately from the ad budget.

      Audience management

      Replying to comments and messages, moderation and support increase the scope of work.

      Analytics and reporting

      The depth of analytics and frequency of reports depend on the project goals.

      Leave a request, and a manager will contact you for a free cost estimate.

      For your business

      Get a detailed commercial proposal

      We will select the right set of services for your goals and budget. You will receive a personalized proposal with scope, timing and cost.

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      Deadlines and contract

      All agreed tasks are completed with the required quality and within the specified deadlines.

      ✎

      Clear priorities

      We start with the highest-impact work and prioritize every implementation task.

      ✓

      Quality control

      Our internal QA process checks each stage of the project.

      ⇩

      Get a detailed commercial proposal

      We can prepare a preliminary traffic and sales growth forecast in PDF. Leave a request for detailed analysis.

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      Successful cases
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      Average traffic growth
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      Partners come through referrals
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      Years of expertise

      Client Reviews

      After starting with Gen-X, we saw real traffic growth in the very first month. The content is interesting, the targeting is precise. The team is always available — true professionals!

      Oleksandr CEO of an electronics online store

      I searched a long time for an SMM team that would understand our tone and values. Gen-X did everything perfectly: visuals, messaging and customer communication. Highly recommend!

      Maryna Beauty brand owner

      We've been working with Gen-X for over a year. During this time, we've received a steady flow of leads from Facebook and LinkedIn. All processes are well organized, reporting is transparent and the results are solid.

      Ihor Marketing Director at an IT company

      QUESTIONS AND ANSWERS

      SMM is for:

      • Local businesses (beauty salons, restaurants, clinics);
      • Online stores;
      • B2B companies (with the right strategy);
      • Personal brands (experts, opinion leaders);
      • Startups that want to make themselves known quickly.

      If your audience is active on Instagram, Facebook, TikTok or other social networks, SMM will help you work with it effectively.

      The cost depends on many factors:

      • the number of posts per month;
      • whether targeted advertising is included;
      • the volume of creatives, videos or animations;
      • the level of engagement (replying to comments, support);
      • the number of platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).

      We offer flexible packages — from basic to comprehensive. The basic price starts at UAH 8,000/month.

      SMM promotion consists of several key stages:

      • Niche and competitor analysis;
      • Developing a content strategy and visual style;
      • Creating posts (texts, visuals, videos);
      • Setting up targeted ads;
      • Working with the audience: comments, messages, reviews;
      • Analyzing results and optimizing actions.

      It's easy to start:

      1. You leave a request or contact us in any convenient way;
      2. We hold a free consultation and briefing;
      3. We develop an individual promotion strategy;
      4. We agree on a service package and sign a contract;
      5. We launch promotion and report on results regularly.

      Need help beyond SMM?

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